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Asia-based Women's Fashion Boutique Set To Open At Montgomery Mall

Hoamgar and women's shop Free People will take over the former American Apparel space in May.

A women's fashion boutique chain based in Asia is set to open its doors at the Westfield Montgomery Mall in May.

Hoamgar, which sells women's apparel in cities including Beijing, China, and Singapore, Taiwan, will take over the space formerly occupied by the recently-closed American Apparel near the mall's Nordstrom entrance.

While it's not clear why the hipster fashion hub closed its doors, Hoamgar will likely be a more sophisticated replacement. The line doesn't appear to have a US-based website, but the Marina Bay Sands shopping center in Singapore describes the clothing as "fresh, elegant yet casual style, ideal for the professional woman."

An announcement at its future Westfield location calls the line "exclusive high fashion."

Next door, in what also appears to be the former American Apparel space, "boho and indie fashion" boutique Free People is also set to open its doors.

The women's shop is also slated for a May opening.

Karen Garber April 11, 2013 at 02:17 AM
American Apparel opened in what I think is the old Penn Camera store. I was there last week

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