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Bonobos Announces December Closure Of Bethesda Row Store

The Bethesda Lane storefront served as a temporary location for the menswear guideshop, which will re-locate to Washington, DC after the holidays.

As quickly as it came, Bethesda Row’s newest menswear store Bonobos is on its way out.

Bonobos opened its guideshop in early November, taking the spot of the recently departed Urban Chic on Bethesda Lane. When it opened, the company intended for the Bethesda Lane storefront to serve as a temporary location for the shop before relocating it to Washington, DC, according to the store’s senior public relations manager, Gina DiPietro.

The guideshop will remain in that location for one more month -- until Dec. 25 -- before moving to its new location in DC.

“The Bethesda Guideshop will be open through the holidays -- end of December -- and then will relocate to a DC location in January,” DiPietro told Patch in an email. “Exact location is to be determined.”

The Bonobos brand originally launched as an e-commerce site, advertising a clothing line fitting men with more athletic builds. Since its launch, Bonobos has opened guide stores in several major cities, including New York and Boston.

The Bethesda location primarily takes appointments, but welcomes drop-in customers more typical of heavy Bethesda Row foot traffic.

Store fit guides walk customers through the brand process, including trying on clothes and finding a correct fit, before helping a customer order merchandise from the e-commerce site.

According to the Bonobos website, shipping and returns are free.

The store is located at 7126 Bethesda Lane, Bethesda, (301) 986-7949. The store is open Monday through Wednesday and Saturday from 10 a.m. to 7 p.m., Thursday and Friday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m.

Would you like to see Bonobos stay on Bethesda Row? Tell us in the comments.

Editor's note: This story has been updated to indicate that the Bethesda Lane storefront was a temporary location for the Bonobos guideshop.

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