Business & Tech

Bruce Variety Soft Opening Set for Friday

The beloved Bethesda variety store will re-open its doors on Woodmont Avenue on Friday, March 29.

After a few delays, Bruce Variety is set to open its doors at its new location on Bethesda's Woodmont Avenue.

The beloved variety store will have a "soft opening" on Friday, March 29, though some of the merchandise is still in transit, according to Linda Ridenour, wife of Bruce Variety owner Richard Dimock.

"With the overwhelming positive response, we can open our doors and feel confident that our customers will be happy," Ridenour wrote in an email to Patch.

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Operators were "working like bees" and taking in freight daily to ready the new store, which Ridenour described as "colorful, brightly lit and chock full."

After 60 years on Arlington Road, high rents forced the Bethesda fixture out of its Bradley Shopping Center space in January. The community rallied for the store, and owners said the support inspired them to open shop in the new location at 8011 Woodmont Ave., the former Creative Parties space.

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Though next-door Strosnider's Hardware will soon open Bradley Party and Variety in the old Arlington Road storefront, Ridenour told Patch that operators aren't worried about losing business to the new venture.

"There's only one Bruce Variety," Ridenour said.

Related Content:

  • Community Rallies to Keep Bruce Variety on Arlington Road
  • Bruce Variety to Re-Open on Woodmont In March
  • Variety Wars? Competitor to Open in Former Bruce Variety Space
  • Owners: There's Only One Bruce Variety


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