Menswear Store Brings Personalized Shopping To Bethesda Row

Bonobos, a by-appointment men’s wear shop, opened today, taking the spot of recently departed Urban Chic on Bethesda Lane.

The store originally launched as an e-commerce site, advertising a clothing line fitting men with more athletic builds. Since its launch, Bonobos has opened guide stores in several major cities, including New York and Boston.

According to Jamie Johnson, a fit-guide with the brand headquarters in New York, the Bethesda location will primarily take appointments, but will welcome drop-in customers more typical of heavy Bethesda Row foot traffic.

Johnson says that store fit guides will walk customers through the brand process, including trying on clothes and finding a correct fit, before helping a customer order merchandise from the e-commerce site.

According to the Bonobos website, shipping and returns are free.

The store is located at 7126 Bethesda Lane, Bethesda, (301) 986-7949. The store is open Monday through Wednesday and Saturday from 10 a.m. to 7 p.m., Thursday and Friday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m.