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Community Corner

Businesses Celebrate Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and businesses around the state are coming up with creative ways of celebrating awareness.

Think pink? It might be because it’s that time of year. Pink chocolate. Pink bagels. Pink hair weaves. Pink sheets. Pink stilettos. And, of course, a boatload of pink ribbons.

Many businesses are in on the fight for the cure.

Maryland-based energy company, Sharp Energy, Inc., introduced a pink delivery truck. But that’s not all they deliver: Their customers also get information on breast cancer.

In New York, restaurant owners are thinking pink and serving it up, too. “Be an epiCUREan” is a campaign to help raise money. Participating restaurants will identify a “pink” item on their menus and whenever that item is ordered, the breast cancer piggy bank gets money (through October). Washington, D.C. is having a similar dining program called Take a Bite out of Breast Cancer.

“We are thrilled when a company decides to paint its building pink or when they allow women to take time off work for a mammogram or encourage them to get more information about breast cancer,” said Terry Music, chief mission delivery officer for the American Cancer Society.

“I want women to know the facts so we can end this once and for all,” she said. Music lost her mother to breast cancer and said early detection may have saved her.

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Maryland landmarks that go pink include the capital building, City Hall in Baltimore City, Concord Point Lighthouse in Hartford County and fire stations throughout Howard County.

Hanes® has been a long-time partner with the National Breast Cancer Foundation and added a comfort package on Facebook this year. It’s a customizable kit including a T-shirt meant to be given as a gift. Hanes will give a portion of profits to the cause.

“Comfort is more than just physical; it’s emotional, too,” said Sidney Falken, chief branding officer of Hanes. “We are proud to be partners with NBCF (National Breast Cancer Foundation) to help raise awareness of breast cancer and support a cause the Hanes consumer cares so deeply about.”

Estée Lauder continues to give support to the cause. “Together we are stronger. Together we can do more. Together we can find a cure,” Evelyn Lauder has said.

Macy’s and Panera Bread (some locations including Pittsburgh) also got in on the pink-ribbon action. Macy’s has chocolates and stuffed animals, and Panera is baking pink ribbon bagels during October, both to benefit breast cancer awareness.

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